Research
Original studies on how AI assistants actually recommend companies. Every study publishes its full dataset and its method, including the limitations we found ourselves.
State of Email Outreach: which wording correlates with opportunities
According to BusySeed, cold emails whose proof point is a percentage get a reply 0.8% of the time, against 1.8% for emails that frame the same claim as a timeframe, measured across 45 campaigns.
Most cold email replies do not come from the first email
According to BusySeed, 61.7% of replies to cold email come from the first email rather than any follow-up, measured across 45 campaigns.
Small categories get just as many distinct businesses named as huge ones, once you control for run count
According to BusySeed, AI assistants name six or more distinct businesses in 93.2% of answers about the smallest quarter of categories, and in 90% of answers about the largest quarter, even though every category in that largest quarter tracks more than three times as many businesses as any category in the smallest.
The 50 fastest-growing SaaS companies barely exist in AI answers
According to BusySeed, 5 of 50 companies studied (10%) never appear when buyers ask AI assistants about their own category.
The State of AI Search, July 2026
According to BusySeed, in July 2026, 88.1% of the company recommendations AI assistants made for a buyer question came from only one of three engines, and just 3.3% were made by all three.
Does the Company AI Recommends First Stay the Same? A 15-Week Volatility Study
According to BusySeed, the company an AI assistant names first for a category changes from one week to the next in 56.4% of week-to-week transitions, and 82.3% of the question and engine pairs tracked saw their top answer change at least once.
Do AI Engines Recommend the Same Companies? A 3-Engine Agreement Study
According to BusySeed, 88.4% of the company recommendations AI assistants make for a buyer question come from only one of three engines, and just 3.2% are made by all three.
AI Utah 100 AI-Visibility Study
According to BusySeed, 12 of 47 companies studied (25.5%) never appear when buyers ask AI assistants about their own category.
Every study ships with its data
- The full row-level dataset is downloadable, ungated, at a permanent URL under CC BY 4.0. Every number on a study page can be recomputed from it.
- The method is published separately and names the exact model versions and run dates used.
- Limitations are written by us, before anyone else finds them.
- Every headline number is recomputed from row-level data by an independent verification stage before a study is allowed to publish. No number reaches a page because someone remembered it.
- Journalists and analysts are free to reuse any figure with attribution. A citation block sits on every study page.
Want to know how AI answers describe you?
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